BIOACTIVES,
IRIDOIDS AND ADAPTOGENS
What is the difference between a food plant and a bioactive plant?
Food plants provide
nutrients that are useful for the
human body and are necessary to sustain life. Bioactive plants provide
bioactive compounds that support health. The noni fruit was used for
centuries by the Tahitians as a bioactive plant. Noni fruit was used to
support and promote good health of the native islanders of Tahiti to
help them through the storms of life.
What are
bioactive compounds?
Bioactives are
chemical compounds—such as
vitamins, minerals, and electrolytes—that produce biological
activity in the body.
Does noni contain bioactive compounds?
Noni offers a broad
range of unique bioactive compounds.
These bioactives work together to enhance the health and function of
both plant and animal systems. The most abundant bioactives in noni are
iridoids.
Do other
superfruits contain bioactives?
Superfruits, like
açaí and mangosteen, are
food plants. The primary bioactives of regular and so-called
superfruits are flavonoids and carotenoids. Unfortunately, flavonoids
and carotenoids degrade rapidly when processed, when they are exposed
to heat or oxygen, and when stored.
Super juices touting ORAC scores, flavonoids and/or carotenoids have
limited effectiveness due to product degradation and a lack of
bioactives. The simple fact is that food plants such as
açaí, mangosteen, or any of the other so-called
superfruits are most bioactive when eaten fresh.
What are
iridoids?
Iridoids are
powerful phytochemicals produced by plants
as a self-defence mechanism. While iridoids are found in a large
percentage of plants, they are not common in fruits. These dynamic
compounds provide a wide range of bioactivity. They’re
adaptive,
which means they can adapt to an environment to safely benefit the
health and function of biological systems.
Iridoids have been scientifically proven to eliminate harmful free
radicals, support heart health, increase energy, support the immune
system, and support DNA.
Do Tahitian
Noni™ Bioactive Beverages contain
iridoids?
Tahitian
Noni™ Bioactive Beverages contains 12
unique nutrients classified as iridoids. These iridoids are a key
component in Tahitian Noni Bioactive Beverages, tested through human
clinical studies in the following areas:
Cardiovascular Health
Immune Function
Energy and Endurance
Antioxidant Protection
Joint Health
Are iridoids
stable?
Iridoids are
remarkably stable. Iridoids possess a
simple chemical structure that makes them inherently strong in
stressful environments. As a result, iridoids retain their chemical
composition even when exposed to oxygen, light, and
heat—activities that occur during processing and
pasteurization
that often degrade or breakdown weaker chemical compounds. The same
chemical structure also means that iridoids remain stable over long
periods of storage. This stability explains why iridoids retain
virtually full potency from the tree to the bottle and have a
guaranteed shelf life of at least two years. These bioactives are not
only efficacious after processing, but are highly bioavailable in the
body.
How quickly do flavanoids and carotenoids degrade?
After just one month of storage at room temperature, the flavonoids in
açaí pulp lose up to 35% of their stability;
after four
months the number jumps to 80%. The half lives for anthocyanins in
açaí fruit can be as short as nine days, and
within two
weeks of processing, as much as half of the active phytochemicals may
no longer be active. Rapid flavonoid degradation in
açaí
and mangosteen juices explains why there is no significant research to
substantiate açaí-based and mangosteen-based
product
claims.
Carotenoids include vitamin A substances, such as betacarotene. They,
too, are common in many fruits and vegetables and are a major bioactive
in Gac fruit. Like flavonoids, betacarotene is unstable and rapidly
degrades when exposed to heat and light.
How quickly do
iridoids degrade?
The bioactive
compounds in Tahitian Noni Bioactive
Beverages maintain 100% of their labelled potency for a minimum of two
years in an unopened bottle. And bioactives retain their health
benefits even after pasteurisation. In recent testing, iridoids were
found to still be active in Tahitian Noni™ Bioactive
Beverages
that were nine years past their expiration date.
What do you
mean by bioavailability?
Bioavailability describes the amount of a compound that reaches the
circulatory system and is delivered to the cells. A number of factors
affect the bioavailability of a substance, including stability and
solubility. The more stable a compound, the better it withstands
chemical breakdown when exposed to light, heat, air, storage, etc. The
more soluble the compound, the more easily it dissolves in liquid.
Highly soluble compounds are quickly transported by the bloodstream
throughout the body, where they are more easily delivered to and
absorbed by cells.
The primary bioactives in noni fruit, iridoids, are highly stable
compounds that withstand the rigors of processing and pasteurisation.
Iridoids are also highly soluble, which means they dissolve easily into
the bloodstream, where they can be delivered directly to cells in the
body.
What is an
adaptogen?
An adaptogen is a
plant that enhances the overall
ability of the body to adapt to stress. Noni provides support against a
broad range of physical, chemical, or biological stressors. It has a
normalising effect on the body that targets imbalances without
affecting properly functioning systems. Noni does all this without
producing toxic side effects.
What are some
of the benefits of adaptogens?
Noni sets itself
apart from the superfruits of the world
as a Bioactive Beverage because it is a powerful
adaptogen—meaning the Bioactive Beverage helps
“keep the
body right” or “helps the body stay in
balance” as it
works with the natural biological functions of the body.
As an adaptogen, Tahitian Noni Bioactive Beverages offer an impressive
range of non-specific benefits including:
Supports the immune system
Protects DNA
Contains strong antioxidants
Promotes joint health
Increases energy & endurance
Supports heart health
RESEARCH,
SAFETY AND QUALITY CONTROL
Are there
human clinical trials that prove the
effectiveness of Tahitian Noni™ Bioactive Beverages?
Tahitian
Noni™ Bioactive Beverages are backed by
multiple human clinical studies, and we are the only company in the
industry to use retail product in our studies. To date, 14 separate
human clinical studies have validated the remarkable health benefits of
Tahitian Noni Bioactive Beverages.
Most superfruit juices rely largely on anecdotal support to justify
their claims. Scientifically validated plants such as noni have the
weight of legitimate, reputable research behind them. The benefits of Morinda
citrifolia (noni)
are validated by
real science.
Does Tahitian
Noni International have its own
research facility?
TNI owns and
operates the only noni-dedicated research
laboratory in the world, led by renowned scientists from around the
world. Tahitian Noni™ Original is the only noni beverage
backed
by multiple human clinical studies that prove efficacy.
Is noni toxic?
As far back as
1769, explorers recorded that Tahitians,
as well as other cultures in the Pacific, used noni for food and
medicinal purposes. The European Union Scientific Committee on Foods
has declared noni and noni juice as non-toxic, and noni has GRAS
(Generally Recognized As Safe) status in the United States. Clinical
studies have also established the safety of noni for humans. In two
separate human clinical trials, test subjects were given limited to
heavy amounts of noni. At the end of the studies, researchers found no
toxicity or behaviourial changes.
How do you
guarantee the quality of your products?
When it comes to
quality, our products are unsurpassed.
We’re the only company in the industry that oversees
its
supply chain, so production is carefully managed from the tree to
bottle. Fruit is harvested at optimal ripeness to ensure maximum
nutritive value. Exclusive processing techniques guarantee that the
potency of noni is preserved in every bottle. Throughout the production
process, quality controls are used to guarantee the highest standards
of quality.
BIOACTIVE
BEVERAGES
Are all
superfruit juices basically the same?
Although the
superfruit market has become crowded with
other products made from açaí, mangosteen, gac,
and
others, the primary bioactives in these fruits are flavonoids and
carotenoids. The more we studied noni, the more we realized that it is
quite different from all of the other superfruits. Noni contains
iridoids—highly stable bioactive compounds that produce a
wide
range of biological activity in the body. Other processed superfruits
do not produce the same range of biological activity as does the noni
fruit.
Is Tahitian Noni International creating a new bioactive beverage
industry?
Yes. Just like we
created the superfruit industry back
in 1996, we have launched a whole new industry: bioactive beverages.
These are beverages that provide proven health benefits through human
clinical trials. Beverages that are stable throughout their entire
shelf life—with specific benefits that can be measured,
quantified, studied, and reproduced. Tahitian Noni International
created the superfruit industry—we will now create a new
category
of bioactive beverages.
Is Tahitian
Noni International the leader in
bioactive beverages?
Tahitian Noni
International is the worldwide leader in
Bioactive Beverages. No one else has a bioactive beverage with as many
proven benefits as TNI.
ENVIRONMENTAL
STEWARDSHIP
Does Tahitian
Noni International exercise
environmental stewardship?
Our commitment to
sustainable harvesting, processing,
and product distribution practices illustrates how seriously we take
our environmental responsibilities. Many of our business practices have
been green from the beginning, and we remain committed to finding new
ways to reduce our carbon footprint.
Once the noni fruit is ripe, only the minimum needed amount is picked
by hand by highly trained French Polynesian harvesters—whose
ancestors have taken care of their pristine island environment for the
last 2,000 years. We are passionate about our stewardship.
So what else
are you doing to protect the
environment?
Since we began in
1996, TNI has created and cultivated
innovative practices to remain clean and eco-friendly. We’ve
reduced our carbon footprint by streamlining our business costs and
shipping requirements. We’ve reduced our utilities expenses
and
usage. And though we’ve always done our part to protect and
nurture nature, we realise that we can do better. So we’re
changing. We’re evolving. Wherever possible we will soon be
making the switch from glass bottles to aluminium bottles.
Why will you be using aluminium bottles?
Aluminium is more
recyclable than glass. Almost half of
all aluminium cans in existence are recycled compared to less than 24%
of glass bottles. Where aluminium remains a consistent hot commodity
(because manufacturers in various industries across the country can use
recycled aluminium for just about anything), the need for recycled
glass is declining. As a result, more and more glass is finding its way
into landfills—where it doesn’t biodegrade.
Are there
other advantages to aluminium bottles?
Yes, aluminium
bottles are lighter than
glass—almost 90% lighter. That weight difference lowers the
greenhouse gases generated in shipping. Aluminium is easier to ship,
easier to carry, and it is much harder to break, crack, or puncture.
Are there energy savings by using aluminium?
When you recycle
one ton of aluminium rather than
produce a ton from raw materials, you save 96% of the energy. Using the
same parameters with glass bottles will net you energy savings of only
26%. Reynolds Metal Company claims that one recycled aluminium can
saves enough energy to power a television for 3 hours and that
recycling aluminium reduces pollution by over 90%.
When it comes to protecting our environment, we all need to work
together. As we make the switch from glass bottles to lighter, more
energy-efficient aluminium bottles, we encourage you to recycle those
bottles. Help us be better. Join us in reducing pollution and waste.
NEW
PRODUCT PACKAGING
In the past
we’ve said that glass is the only
container that really protects our beverages, and that green glass
protects from UV degradation. Are we changing our story now?
We will continue to
sell the glass bottles. However,
technology has advanced and the 750 mL aluminium bottle and
4-litre Quad protect our beverages from light, temperature, vapour, and
humidity just as well as glass bottles.
Our aluminium and cardboard packaging are made from recycled material
and emit less carbon in production, distribution, and disposal. The
aluminium bottle and cardboard Quad box are much less likely to break
while shipping. And these new package options are significantly more
recyclable than glass, have a significantly smaller carbon footprint
than glass, and represent a solid waste reduction of up to 95% compared
to our glass packaging.
What are the
liners in the aluminium bottle and
Quad made of?
The liner in the
750 mL aluminium bottle is FDA (US Food
and Drug Administration) approved. The bag in the Quad is made out of
FDA food-grade recycled plastic. The bag in the 4-litre Quad is made
out of the same material used to ship noni pulp from Tahiti.
How long has this liner been used in the beverage industry?
Over 100 years.
Do other brands use this liner?
Many multi-national
companies have used this same liner
for decades.
Are the liner
in the aluminium bottles and the bag
in the Quad safe?
The liners used to
protect our Bioactive Beverages in
the 750 mL aluminium bottles and the 4-litre Quad are safe. These
packages have been carefully reviewed by our research and development
staff to ensure that they meet TNI’s high standards of
quality
and safety. These packages have also been approved by the U.S. Food and
Drug Administration for use in the beverage industry. The liner used in
the 750 mL bottle prevents our Bioactive Beverages from ever coming
into contact with the aluminium bottle.
Is the liner
plastic, or does it have any plastics
in it?
The liner is an
FDA-approved, plastic-grade product and
is sprayed onto the bottle.
If the bottle
is dented, does it compromise the
product? Will the liner break off or split and expose the beverage to
the aluminium?
The liner will not
be affected by any dents, no matter
the severity. It will not fragment because it adheres to the bottle.
Will the natural, fruit-based acidity of Tahitian Noni Bioactive
Beverages compromise the liner in the bottles or bag in the Quad?
No. The pH level of
our Bioactive Beverages will not
degrade the liners used in the 750 mL aluminium bottles or the bag in
the 4-Litre Quad over the products two-year shelf life.
Can I put other beverages in the aluminium bottle, like water, when I
have finished my beverage?
Yes.
Canned fruit can develop a subtle metallic taste after it has been in a
can too long. Will this happen to the Bioactive Beverages?
We have conducted
numerous taste tests and have found
that when the product is consumed as directed, and before its two-year
“Best used by” date, you will experience the same
fresh
taste as you experience with the glass bottles and the 4-Litre Quad.
Some bottle
caps are hard to take off. Why?
We are aware of
this concern. The cap we are using is
called a Roll on Pilfer Proof (ROPP) cap. The cap protects the product
from oxygen and is a marker of quality and freshness. In subsequent
production runs, the machine we are using to tighten the caps will be
adjusted to decrease the effort needed to break the seal and open the
cap. Our Bottle Opener will work on the caps of the aluminium
bottles as well as our glass bottles.
Why do some of
the bottles seem to dent easily and
will that affect the safety of the product?
The 750 mL
aluminium bottles are produced using a
hot-fill process. When the product cools, it creates a vacuum which can
make the bottle dent if it is pushed in on the sides. The Bioactive
Beverage in a dented bottle is still safe to consume. We are making
some adjustments to maintain the vacuum while reducing the possibility
of denting.
There’s a bag in my box instead of four bottles. Why?
The Tahitian Noni
4-litre Quad is an easy, bag-in-box
beverage dispenser. It’s designed to rest on a shelf in your
fridge where its spout can be easily accessed and used to pour out your
desired amount.
How do I open the box spout?
Please read the
instructions on the bottom of the Quad
box to open the spout and begin consuming your favourite Bioactive
Beverage.
INDIVIDUAL
PRODUCTS
Tahitian
Noni™ Family™
Why
would I drink Tahitian Noni Family when it
only has 15 mg of iridoids?
Tahitian
Noni™ Family™ tastes delicious and
is perfect for children or adults who prefer a lighter noni taste. To
get the same benefit that you would get in Tahitian Noni™
Original™, consume 60 mL per day of Family to get the 30 mg
of
iridoids you want. Also, children, teens, and young adults do not need
as many iridoids as performance athletes, adults, and the elderly.
Tahitian
Noni™ n-Core™
How
many iridoids are there in Tahitian Noni n-Core?
Tahitian
Noni™ n-Core™
has 30 mg of iridoids per 60 mL serving, the same as Tahitian
Noni™ Original™
